A collection that represents us as a generation of young and fresh individuals longing for that forbidden element of life.
The red thread in our collection is the tension between forbidden desires and having to conform to rules. Shoplifting, in particular, is a recurring theme that symbolizes this concept. A chess game between sexuality, escapism, and societal pressure, it forms the basis for a collection with a lively and contrasting image– fully developed in black and white!
Surprising silhouettes and small hints of tomfoolery related to shoplifting dominate the collection and create an experience that remains vividly at the forefront of your mind. Drawing inspiration from shoplifting techniques, it all comes down to the shapes of the looks. Big bellies, glued on t- shirts, and layered garments. Basic materials, mostly cotton and wool, are used, but we also decided as a group that we do not do !basic.” Therefore, we also played with silver foils, gloss, matte and satin finishes, which adds a rich playfulness to our palette of materials, along with a strong set of prints that pop up throughout the lineup of the collection.
In collaboration with Studio Dennis Vanderbroeck we created a film to highlight our vision and collection. We took an abandoned supermarket and made it our own.
Art Direction: Studio Dennis Vanderbroeck
Director of Photography & Editing: Daniel van Hauten
Gaffer and Set Lighting: Emiel Chung
Camera B Operator: Harry Hovers
Production: Rachid Naas
Hair and make-up: Dani Fuerza and team (Piper Klappe | Anna Sidorina | Fleur op de Laak | Nomie Emot | Paula Koehler | Eva Prayce)
Location: PLUS Supermarket Derks Overasselt
Guest Tutors: Dennis Vanderbroeck | Marcelo Horacio Maquieira Piriz Tutors: Liselore Frowijn | Rens de Waal | Alieke Broekhuizen | Rixt van Der Tol | Kevin Pleiter
Head of ArtEZ Fashion Design: Matthijs Boelee
Gülben Abduraman | Jelena Bondt | Batuhan Demir | Azalja Van Dijk | Fritz Fromm | Luna Goossens | Maud Groote Schaarsberg | Luisa Haddad Zavadinack | Floor de Heer | Philipp Kern | Just Knoop | Lola Loebel Roson | Olivia Lottersberger | Rachel Luurssen |Yousra Mahrah | Ani Mehrabian | Eva Mogendorff | David Mollema | Kika Perben | Bastiaan Reijnen | Floyd Rorije | Songyi Shin | Klaar Straatman | Inés Torrens | Anna van der Werf | Lisa Wiersema
Shoe Design: Jiman Jeong
Accessories: Pietro Ianuzzi | Maxim Verheul | Fleuri La Belle Ngapy | Idunn Feyling | Max Claassen
Sunanda Koning | Wendy Barten | Sjoerd van Ree | Walter Huinink | Inge Venderbosch | Yvette Zewald- Jacobs | Willy van der Heijden | Jeroen Wandemaker | Juuke Schoorl
PLUS Derks Overasselt | Trickle Down fabrics | Humanoid | KnitwearLAB | Modekwartier Arnhem | Vadain B.V. | Sikkens
For press inquiries, please contact: Batuhan Demir